One-Price, No-Haggle Car Buying

Do you think you should be able to buy a new car the same way that you buy a television, a refrigerator or furniture? Where the price is clearly marked, and that’s the price you pay – no negotiating necessary? So do some dealers and others in the retail car business.



One-price, no-haggle car buying is gaining momentum among dealers. Larry Mullinax, a Florida Ford dealer, will explain why no-haggle pricing works for his family\'s group of dealers and what his customers like about it. Dale Pollak, the founder of vAuto, a company that produces dealer management software, and a frequent commentator on the retail car business will talk about why more dealers need to move to a transparent, low-hassle buying experience.