Richard Burns

Richard (Dick) Burns is a retired television and advertising executive with over 40 years of experience in management, sales and promotion for television, advertising and public relations. Recognized nationally for his expertise of retail marketing through television advertising, he played an instrumental role in the development of some of the most memorable advertising campaigns and cultural icons, including the Fruit of the Loom characters and the smile on the PSA airplane. Richard (Dick) Burns is a retired television and advertising executive with over 40 years of experience in management, sales and promotion for television, advertising and public relations. Recognized nationally for his expertise of retail marketing through television advertising, he played an instrumental role in the development of some of the most memorable advertising campaigns and cultural icons, including the Fruit of the Loom characters and the smile on the PSA airplane.

He has received numerous community and professional awards and has received recognition by the American Biographical Institute of Community and State Service, International Community Service, and Cerebral Palsy Humanitarian Service. An active member of his community, he has been an officer and board member of various business and community organizations including the Commonwealth Club, American Humane Association, Stanford University, the Jaycees and Boy Scouts of America.

He is an author of numerous business and newspaper articles and holds a B.A. in Economics from Stanford University. He currently resides in Carmel, California. Live or Die: A Stroke of Good Luck, is his first book.

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