Women Channel

It\'s Time To Get More Social!

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Advertising Executive Toni Bradshaw brings her branding and marketing expertise to the table! We\'ll talk about the HUGE impact of the social networking boom, and how this can help you get yourself and your product or service into the social mix!

Episode Segments

Everybodys Getting Social!

Toni talks about how social media has taken off as a marketing tool, how it is impacting traditional media, and how some of the bigger corporations are finally getting in on the social media revolution. Toni also talks about why you need to have a social media strategy, and why you need to always post with a purpose.

The Dos and Do Nots of Social Networking

Toni explains how you can use social networking to create your own personal brand, and why you need to make sure you dont damage that brand with your posts. She also talks about her work with FRED, and how social networking has simplified the process of marketing.

The First Steps of Social Networking

Toni talks about how to get started in social networking, and how to develop your strategy so you can be successful in it. She also describes the types of messages you should and shouldnt be sending.

Guest(s) Appearing on this Episode

Toni Bradshaw

As a marketing and media maven, Toni gets involved in high-level client engagements to direct strategic planning and integration of traditional, new media, and interactive marketing solutions. With more than 20 years of experience, she has been instrumental in the development of advertising and marketing campaigns for leading brands like Nintendo, Miller Beer, General Mills, and Kellogg\'s to name a few. Toni\'s experience includes advertising sales/account management in broadcast, print, out-of-home and new media on both a local and national level. She has also served as a media strategist conducting research, media planning and placement managing budgets in excess of 500K. Her love for music and the arts has proven successful with PR and event/entertainment marketing where she planned and executed concert promotions, health fairs and other special events. Toni\'s expertise in brand building encompasses travel/tourism, consumer packaged goods, employee recruitment, food/beverage, apparel/retail, and multicultural marketing. Toni\'s assignment with FRED., solidifies her commitment to creative vision and marketing innovation.

Friday • March 20

CST 9:11 | EST 10:11 | MST 8:11 | PST 7:11 | GMT 6:11

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