Business & Money

Spam: The Hows and Whys in Avoiding It

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Episode Segments

Spam: The Hows and Whys in Avoiding It

In 2003, Congress signed into law the CAN SPAM Act. The purpose was to reduce the number of unsolicited emails that are sent. Milo talks about ways to keep your emailed marketing messages from being branded as spam. He will explain the main provisions of the CAN SPAM Act and how it relates to you!

Critical Copywriting Points

Copywriting is so important in promoting your online business. Milo talks about how to find your target market and he includes ways to place specifics in your copy. Your unique selling position is what sets you apart from your competition. He will also help you to determine your USP.

Gmail Now Ready for Primetime

Gmail is now officially a ready-for-primetime product, since Google has removed the beta designation. Milo's resident computer expert Andy will explain what that means and why Gmail has been such a success. He also will talk about the plus and minuses of webmail versus desktop email.

Friday • March 20

CST 9:11 | EST 10:11 | MST 8:11 | PST 7:11 | GMT 6:11

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