Talkzone

Web 2.0 and Copywriting

Episode Segments

Web 2.0 101

Understanding Web 2.0 is critical for your online business. Milo explains why audio, visual and social networking components can make Web 2.0 such a powerful tool for marketing. He talks about the value of split testing, giveaways, testimonials and more!

Copyrighting is Key!

Milo says that your copy is the most important selling point of your website. He talks about ways to target your audience and to write headlines that will address your target members. He also talks about calls-to-action that will create urgency for your customer to click that "BUY NOW" button.

You, a Guru?

Milo explains how YOU can position yourself as a guru in your niche area, and why that can really pay off for your business. He also talks about the reasons to add audio to your website, and the many ways it will improve your conversion rate.